Well, the Black Friday/Cyber Monday results for online retailers are in and they point to a significant year over year increase in these very popular sales days. One factor that is clear this year is that these increased sales are less about individual sales days and more about a Thanksgiving week sales event.
What’s interesting about these results is that over the past several weeks there have been several negative financial reports, (stock market decline, threat of rising interest rates, fears of a recession, GM closing plants and laying off workers, etc.) These factors would normally lead the average person to believe that we would be seeing a slowdown in consumer confidence and therefore those consumers might want to hold onto their money. Obviously that is not the case and these online retailers are looking forward to a strong holiday shopping season.
So with that being said, a big challenge will now be squarely on the backs of USPS, FedEx, UPS and Amazon to deliver all of those packages on time and in perfect condition to keep everyone happy this holiday season. Only time will tell if they can all meet this great delivery challenge.
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