According to cnet(dot)com, Amazon has some big news. The company’s Prime members will now be able to receive shipments on over one million items the same day. At this time, the service will be available in 14 metro areas for orders totaling $35 or more.
While Prime members have access to over 20 million items and can already receive many of them in two days, this new step demonstrates Amazon’s push to do something that will separate them from the pack and improve service to a profitable customer segment. This is an excellent example of how a marketing program is supported by a well constructed and managed supply chain and operations model.
Amazon has made significant investments into building “warehouse and delivery hubs.” Amidst an increasingly competitive market (with competitors such as Walmart ramping up their own delivery schedules and offers), Amazon’s move is meant to help make the brand more “desirable” to consumers.
Will this new program ‘move the needle’ for Amazon? Can other retailers replicate this model?
To read the original article, visit: http://cnet.co/1LLT9kl
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